Online Digital Marketing Course To Make You A Pro Digital Marketer (Live Training)

This is an Live digital marketing certification course like no other!

We at MS Digital Institute have carefully curated this online digital marketing course with exciting modules and specializations so that our students can have a holistic learning experience of the most in-demand digital marketing skills. You’ll have our complete guidance from the moment you enquire till the day you graduate as a successful digital marketer. So, don’t think twice & make the decision right away!

Why MS Digital Institute?

New Batch

01/01/2024

Duration

6 Months

Course Fee

₹20,000/-

Paid Internship

₹5,000/-

Differences That Make Our Course special

Digital Marketing Certification That Make You Standout

You will be assisted to get 20+ valuable digital marketing certificates under different domains on successful completion of your digital
marketing course.

Course Completion Certification

Hubspot Certification

SEMRush Certification

Google My Business Certification

Module Specific Certification (10)

Google Display Ads Certification

Google Mobile Certification

Shopping Ads Certification

Video Ads Certification

Search Ads Certification

Designed For Enthusiasts From Every Stream

Students/Freshers

Start your career in one of the most promising fields in the industry, Digital Marketing. Join our 3000+ MS Digital Institute alumni who got placed in Some of the top companies with an average salary of 5.2LPA.

Professionals

It's time to leave behind your old job and begin something that will harness your creativity. Switch your career and step into the promising world of Digital Marketing that ensures growth and immense scope.

Agency Owners

Are you an agency owner looking to grow your brands digitally in every possible way? More than 4.6 billion people are connected online in some way or the other. Learn how to leverage them effectively!

Coaches

Hey trainers, we will teach you how to find people who want to learn! With the right digital marketing means, it is time for you to increase your enrollments and take your coaching business to the next level.

Homepreneurs

You don't have to step out of your house to learn and earn! Here's an opportunity for homepreneurs to upskill in all the necessary modules of digital marketing and generate a great source of passive income.

Freelancers

The more skills you equip yourself with, the more diverse can be your freelance portfolio. Pitch and get a lot of national and international clients and generate steady income by learning the right digital skills.

Digital Marketing Course Syllabus

Our live digital marketing course has an extensive list of modules to ensure all the major areas of digital marketing are covered.

Learn to understand the power of digital channels, strategies and demand analysis for businesses of any scale. This module will help you with the skills, insights and digital know-how to be able to target the right audience and pick-up the best strategies for any business.

  • You will learn via case-studies of how we got the best results at shoe-string budgets for our clients at the agency.
  • You will learn to discover your niche using our templates.
  • Create a winning personal brand strategy that aligns with the ultimate desire of your dream clients.
  • Polish your social media role and optimise your bio to drive maximum eyeballs
  • Identify your niche using our niche accelerator training and also how to be fully engaged and manage your energy more skillfully online
  1. Understanding of Domain Names
  2. Purchase of Web Hosting
  3. Tools, Themes & Plugin for Use and more 
  4. What is Blog

Our WordPress development module delivers thorough and carefully sequenced introductions to core topics in WordPress development. Each of the sub-topics will take you through a step-by-step approach to a crucial topic that will help unlock the world of WordPress development for you. Our WordPress development module is designed to get you familiar with the basics of how WordPress works as a technical system. Because we start at the beginning, this module is the right foundation for you to learn WordPress development, plugin usage, page creation, theme customization and much more as quickly as possible.

  • Building Site Architecture of your own website
  • Setup of your own Websites WordPress Panel
  • Installing Themes
  • Uses of Plugins, Tools, and more
  • SettingTracking Codes for your website
  • Create Services Website Like Job Portal, Services Portal etc.
  • Website Optimization for mobile 
  • Importance of Optimization

Unlock the vast potential of the digital marketplace with our comprehensive E-commerce Website Development Modules! Whether you're an aspiring web developer, entrepreneur, or business owner, this Module is your ticket to mastering the art of creating successful online stores.

  • Build Stunning E-commerce Websites: From product listings to checkout processes, you'll learn how to create captivating, user-friendly online stores that convert visitors into customers.
  • Choose the Right Platform: Discover the pros and cons of popular e-commerce platforms like Shopify, WooCommerce, Magento, and more, enabling you to make informed decisions.
  • Optimize for Mobile: With the increasing mobile user base, we'll guide you on crafting mobile-responsive e-commerce sites for maximum reach.
  • Payment Gateway Integration: Seamlessly integrate payment gateways, ensuring secure transactions and customer trust.
  • SEO Strategies: Learn how to optimize your e-commerce website for search engines, driving organic traffic and boosting sales.
  • E-commerce Security: Protect your website and customer data with industry-standard security practices.

Welcome to the ultimate Blog Building & AdSense Setup modules that will empower you to embark on a lucrative journey in the world of blogging and online monetization. Our expertly curated modules will equip you with the knowledge and skills needed to create a successful blog and leverage Google AdSense for revenue generation.

Setting Up Your Blog

  • Domain and hosting selection: Learn how to choose the perfect domain name and reliable hosting for your blog.
  • WordPress installation: Step-by-step guidance on setting up your blog using WordPress, the industry standard.

Content Creation & SEO

  • Crafting compelling content: Master the art of creating engaging blog posts that resonate with your readers.
  • Search Engine Optimization (SEO): Optimize your blog for search engines to increase organic traffic.

Website Design & User Experience

  • Design principles: Explore the fundamentals of web design to make your blog visually appealing.
  • User experience (UX): Create a seamless and user-friendly blog interface.

Google AdSense Fundamentals

  • Introduction to AdSense: Understand how Google AdSense works and its potential for monetization.
  • Account setup: Step-by-step guide to creating and configuring your AdSense account.

Ad Placement & Optimization

  • Ad placement strategies: Learn where and how to position ads for maximum click-through rates.
  • Ad optimization: Tips and techniques to improve AdSense earnings and user experience simultaneously.

Compliance & Policies

  • AdSense policies: Ensure your blog complies with Google's policies to avoid issues.
  • Troubleshooting: Common AdSense problems and how to resolve them.

Monetization Strategies

  • Beyond AdSense: Explore alternative monetization methods to diversify your income streams.
  • Scaling your earnings: Strategies to grow your blog and revenue over time.

Analytics & Performance Tracking

  • Google Analytics integration: Monitor and analyze your blog's performance and AdSense earnings.
  • Reporting: Understand AdSense reporting tools to track your income and optimize accordingly.

Legal & Tax Considerations

  • Legal requirements: Learn about legal obligations and best practices for bloggers.
  • Tax implications: Understand tax considerations related to online income.

Learn & implement search engine optimisation that produces results! Get your website to the top of the major search engines! When your potential customers and site visitors search at Google, does your website appear in the results? After garnering at least 300,000 unique visitors every year. we have developed a 20-step unique framework to crack any blog or website to rank on top of Google's search engine in the least time possible. At the end of this module, you'll have a firm understanding of how SEO (search engine optimization) works and how you can use it to boost traffic to your site.

  • Know what is important in a technical audit and how to start one yourself.
  • Boosting SEO with Structured Data Markup.
  • Be able to optimize on-page content with the right keywords & page structure.
  • Understand what a good URL structure is and how you can influence crawl behavior.
  • Finding Places to Get Great Links to Your Site.
  • Know how to use JavaScript frameworks to influence technical SEO.
  • Easily create XML sitemaps to help you better understand content & index rates.
  • Be skilled at marking up your content with structured data so it can extract entities.
  • Be able to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries.
  • Learn Link Building Strategies and get backlinks with over 30+ DA sites without paying.

Social Media has the power to reach the unreachable. It’s one of the easiest ways to reach the masses as 80% of India’s population has access to the internet and is active on Social media. In this module, we will help you get your business socially active.

You will learn: 

  • he basics of all the social media platforms (Facebook, Instagram & Twitter) – Planning, Strategizing, Scheduling and Promoting.
  • Strategies and create a monthly calendar and implement the same for your small/medium or Big business.
  • The best performing content types that are tried and tested with big brands
  • How to set up all platforms, how to gain followers and the best means to engage them.
  • How a non-designer can unravel their designing skills using different tools.
  • The importance of #Hashtags and how to make the best use of its reach.
  • Local, national and global case studies of brands who have aced the social media game with their viral content.
  • What are the different types of content bucket
  • Campaign Checklist
  • How to write the perfect description
  • Things To Do To Kickstart SM For A New Brand
  • How to do a competitor analysis
  • Types of posts designs
  • Content tips that work wonders on SM
  • 15 Types Of Social Media Contest
  • Planning your SMM strategy & content bucket

Welcome to our cutting-edge Social Media Marketing modules, where you'll uncover the strategies and tactics needed to thrive in the dynamic world of digital marketing. Our expertly designed modules will equip you with the knowledge and skills required to build a powerful online presence, engage audiences, and drive business growth through social media.

Introduction to Social Media Marketing**
- Understanding the social media landscape
- The importance of social media in modern marketing

 **Social Media Platforms**
- In-depth exploration of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, and more)
- Choosing the right platforms for your business or brand

**Content Strategy & Creation**
- Crafting compelling and shareable content
- Visual and multimedia content creation
- Content calendar planning

**Audience Engagement & Community Building**
- Building and nurturing a loyal online community
- Effective audience targeting and segmentation
- Strategies for fostering engagement and interaction

**Social Media Advertising**
- Creating and optimizing paid social media campaigns
- Budgeting, targeting, and ad format selection
- Analyzing ad performance and optimizing for results

**Influencer Marketing**
- Leveraging the power of influencers in your niche
- Identifying and collaborating with influencers
- Measuring the impact of influencer campaigns

**Social Media Analytics & Reporting**
- Tracking and analyzing social media metrics
- Using data to refine your social media strategy
- Tools for measuring ROI and campaign effectiveness

**Legal & Ethical Considerations**
- Copyright, privacy, and legal issues in social media marketing
- Ethical guidelines and responsible social media practices

**Social Media Trends & Future Insights**
- Staying updated with the latest social media trends
- Preparing for the future of social media marketing

Learn an amazing framework designed by the Team of MS Digital Institute and get a full suite of execution tactics to follow so you’re always running ads that hit the right targets and get you the results you need. MS Digital Institute Team has spent more than 25,000$ over the years for clients on Google ads and the team understands what works and how to hit those golden keywords. Google Ads could be your business’ best growth strategy. You just need to know how to execute your campaigns properly.
This module will teach you a proven, industry-agnostic framework that’s guaranteed to help you drive consistent revenue growth at your company or for your clients. How to

  • Set up your AdWords account from scratch
  • Understand PPC temperatures – so you can follow the law of conversion intent
  • Set up conversion tracking and how to track phone calls from your website
  • Track sales, revenue, and form submissions using Google AdWords
  • Take advantage of competitor reports and customer data in your campaigns
  • Increase your Quality Score and decrease your cost per click
  • Be a master of targeting and A/B split testing. Find the best optimization routine
  • Scale all types of campaigns – so that you can scale up your campaigns after you’ve achieved better ROAS and CPA
  • Creating Channel
  • Creating Attractive Thumbnails
  • Type of Youtube Ads
  • Youtube Seo
  • Managing Insights
  • Vidooly & Social Blade- Hands-on
  • Types of Email
  • Bounce rate vs Open rate vs Delivery rate
  • Analytics and Optimisation
  • Creating Lead Magnet
  • Setting up Email Automation &workflow
  • Email Marketingtools (Mailchimp, Mailerlite, etc) • Creating First email Campaign.

Introduction to WhatsApp Marketing
- Understanding the significance of WhatsApp in the marketing landscape
- Benefits and challenges of WhatsApp marketing

WhatsApp Business Setup
- Setting up a WhatsApp Business account
- Customizing your business profile
- Complying with WhatsApp Business policies

WhatsApp Business API
- Introduction to WhatsApp Business API
- API setup and integration with your CRM or messaging platform
- Managing API access and permissions

Building WhatsApp Marketing Campaigns
- Crafting compelling and personalized WhatsApp messages
- Creating effective marketing strategies for different audiences
- A/B testing and optimizing your campaigns

Customer Engagement on WhatsApp
- Building and nurturing customer relationships through WhatsApp
- Implementing chatbots and automated responses
- Handling customer inquiries and support efficiently

WhatsApp Marketing Compliance
- Adhering to WhatsApp's anti-spam policies
- Legal and ethical considerations in WhatsApp marketing
- Ensuring data privacy and consent

Analytics & Reporting
- Tracking and measuring the success of your WhatsApp campaigns
- Analyzing message delivery and open rates
- Using data to refine your WhatsApp marketing strategy

Introduction to SMS Marketing
- Understanding the impact and relevance of SMS marketing in the digital age
- Benefits and challenges of SMS marketing for businesses

SMS Compliance and Regulations
- Complying with SMS marketing regulations and best practices
- Ensuring privacy and consent in your SMS campaigns

Building SMS Marketing Campaigns
- Crafting persuasive SMS messages that drive action
- Segmenting and targeting your audience effectively
- A/B testing and optimizing your SMS campaigns

SMS Marketing Tools and Platforms
- Exploring SMS marketing platforms and software
- Selecting the right tools for your business needs
- Integration with CRM systems for seamless campaign management

Customer Engagement through SMS
- Building strong customer relationships via SMS
- Implementing SMS surveys, polls, and feedback mechanisms
- Providing customer support and assistance via text messages

SMS Analytics and Performance Tracking
- Tracking and measuring the success of your SMS campaigns
- Analyzing message delivery rates, open rates, and response rates
- Leveraging data to refine your SMS marketing strategy

SMS Marketing Compliance
- Adhering to SMS marketing regulations and anti-spam laws
- Avoiding common SMS marketing pitfalls and challenges
- Legal considerations and responsible SMS marketing practices

Consumers perceive content as a feed to their otherwise occupied mind. When they see your website, they should be convinced enough to open your website and make a purchase or take any of the CTAs. Writing is an art in itself and it is important to write persuasive content to see a positive conversion rate. In this module of Content writing you will learn the following,

  • What is Content Writing and how it contributes to your website?
  • What is SEO-based content writing?
  • Content Research and Planning Keyword research and its density
  • Flow & Coherence Understanding various online content tools
  • What is Plagiarism and how to avoid it
  • Monetizing your writing
  • What are keywords and their types
  • How to write a blog

How everyone can use the power of words to get more clicks, sales, and profits... no matter what you sell or who you sell it to!

  • Why Copywriting?
  • Research - R.R.P.T Method
  • Art of Writing Headlines
  • Copywriting Frameworks
  • Features vs Benefits
  • Defining Your Customer Avatar
  • Five Psychological Principles
  • Copywriting for Landing Pages
  • Secrets of Email Writing
  • Formatting Rules
  • ORM In 2023
  • Customers expectations
  • Methods to deal with a crisis situation
  • Social Listening

Affiliate Marketing Industry is one of the fastest-growing industries today. After generating over 100,000$ in affiliate income through affiliate marketing alone, the team of MS Digital Institute breaks down what goes into cracking the affiliate marketing industry in our proven framework.

  • Learn to identify the problems in the market.
  • Generate affiliate links and promote using funnels and ads.
  • Organic ways to promote affiliate products without making the top mistakes people still do.
  • Earn a passive recurring income when you master this module.
  • Learn to research the best products to promote using our novel technique.
  • Understand the types of articles that are used to promote affiliate products.
  • Best Market Research Hacks.
  • Top strategies for becoming a highly paid affiliate marketer.

Increase conversion rates on any landing page you work on. Design a high-converting landing page from scratch without a single line of code and Apply psychological persuasion frameworks to your landing pages and websites

  • Drive a complete landing page strategy for any funnel.
  • Learn practically how to build lead magnets and sales pages.
  • Learn to integrate payment gateways.
  • Understand the science behind high-converting landing page
  • Practically work on building two pages using our pro accounts (You will be given pro accounts from a digital scholar) and complete the assignments and tasks.
  • You will also learn how to build an ebook in less than 10 minutes (That will act like your lead magnet) and then plug it into your funnel/landing pages.
  • Run A/B tests to understand which pages convert better.
  • What is Design
  • What are design principles
  • Do's and don'ts of design
  • Understanding Canva Interface and Core elements
  • Establishing your Brand Kit using Canva
  • Designing all your Social Media Post using Canva
  • How to think of creatives ideas and Inspirations
  • FB ad Creatives and Carousel Mastery
  • How to make money with Canva Skills

Take charge of your own career. Find International Clients and learn how to close deals in dollars. To land the right client, being at the right place at the right time is important. And by pushing yourself to produce amazing content, the clients will start coming to you. This module will help you become an international freelancer as we will help you tie up with some of the biggest Freelance Marketplaces and help you get your first or next international client.

  • How to choose your highly profitable skill
  • How to identify and target your dream clients
  • How to package and price your services
  • How to create an attractive portfolio
  • How do attract and get your 1st or Next
  • High Paying client Organically How to close the deals and get paid
  • How to set up your Freelancing account on Fiverr & Upwork
  • My Method How to Create Digital Products
  • 20+ Secret Way Research Digital Products
  • Exact Way to Clear Your Niche & Find Market Gap
  • Free Way Unlimited Content Creation Idea
  • Free Way Selling Digital Products (No Need Money)
  • Many Free/Paid Tools You Can Use for Easy Your Work.
  • Secret Way Your Competitor Anylize
  • How to Create a Landing Page Easy way
  • How to Create a Graphic for a Landing page
  • How to Create a Mockup Design
  • Payment gateway setup & integration
  • Landing page, Payment page, Email all integration
  • Email Automation with integrationeying Programs and many More.

Introduction to Digital Marketing Agencies
- Understanding the role and significance of digital marketing agencies
- Market research and identifying your niche

Agency Business Setup
- Legal considerations and business structure
- Building a brand identity for your agency
- Developing a business plan and setting realistic goals

Client Acquisition and Relationship Building
- Prospecting and attracting potential clients
- Pitching your agency's services effectively
- Establishing long-term client relationships

Team Building and Outsourcing
- Hiring and managing a team of digital marketing professionals
- Outsourcing tasks and leveraging freelancers and agencies

Pricing Strategies and Contracts
- Setting competitive pricing for your services
- Crafting effective client contracts and agreements

Digital Marketing Tools and Software
- Exploring essential tools for digital marketing agencies
- Maximizing efficiency and productivity

Agency Growth and Scaling
- Strategies for scaling your agency and increasing revenue
- Expanding your service offerings and client base

Agency Branding and Marketing
- Promoting your agency through branding and marketing efforts
- Building a strong online presence and reputation

Introduction to Data Scraping
- Understanding the importance of web data scraping in various industries
- Legal and ethical considerations in data scraping

Web Technologies and Protocols
- Exploring the fundamentals of web technologies (HTML, CSS, HTTP, etc.)
- Understanding how websites structure and deliver data

Choosing the Right Tools
- Evaluating data scraping tools and frameworks
- Selecting the best tools for your specific data extraction needs

Basic Web Scraping
- Initiating your first web scraping project
- Extracting structured data from static web pages

Advanced Web Scraping Techniques
- Handling dynamic and interactive web pages
- Scraping data behind login walls and forms

Data Parsing and Cleaning
- Structuring and cleaning scraped data for analysis
- Converting data into usable formats (CSV, JSON, etc.)

Scalability and Efficiency
- Scaling your data scraping operations for large-scale projects
- Optimizing scraping efficiency and reducing errors

API Scraping and Integration
- Extracting data from APIs (Application Programming Interfaces)
- Integrating scraped data into your applications or analysis tools

Data Storage and Management
- Managing and organizing scraped data efficiently
- Exploring database options for storing and retrieving data

Ethical Considerations and Compliance
- Navigating ethical and legal challenges in data scraping
- Ensuring data privacy and respecting website terms of service

Introduction to Lead Generation
- Understanding the significance of lead generation in marketing
- The role of leads in the sales funnel and business growth

Identifying Your Target Audience
- Profiling and segmenting your ideal customer personas
- Conducting market research to pinpoint your target audience

Lead Magnet Creation
- Crafting irresistible offers and lead magnets to capture prospects' attention
- Designing compelling landing pages and opt-in forms

Effective Content Marketing
- Creating valuable and engaging content that attracts and educates potential leads
- Leveraging various content types, including blogs, videos, eBooks, and webinars

Social Media and Lead Generation
- Harnessing the power of social platforms to connect with and capture leads
- Strategies for lead generation on different social media channels

Email Marketing for Lead Nurturing
- Building and nurturing relationships with leads through email marketing
- Creating automated email sequences and drip campaigns

Paid Advertising for Lead Generation
- Developing effective paid advertising campaigns to acquire leads
- Budgeting, targeting, and optimizing ad spend for maximum ROI

Lead Scoring and Qualification
- Implementing lead scoring systems to prioritize and qualify leads
- Identifying sales-ready leads for conversion

CRM and Lead Management
- Leveraging Customer Relationship Management (CRM) systems for lead tracking and management
- Integrating CRM with your lead generation efforts

Conversion and Measurement
- Strategies for converting leads into paying customers
- Analyzing lead generation metrics and optimizing campaigns for success

Introduction to Dropshipping
- Understanding the dropshipping model and its advantages
- Navigating the e-commerce landscape and market research

Selecting Profitable Niches and Products
- Identifying lucrative niches and trending products
- Evaluating product sourcing options and suppliers

Setting Up Your Dropshipping Store
- Choosing the right e-commerce platform
- Designing a user-friendly and conversion-optimized store

Supplier Relationships and Product Sourcing
- Finding reliable suppliers and negotiating terms
- Managing inventory and order fulfillment

Website Optimization and Conversion Rate Optimization
- Strategies for improving website performance and loading speed
- Implementing conversion rate optimization (CRO) techniques

Digital Marketing for Dropshipping
- Crafting effective product descriptions and sales copy
- Leveraging paid advertising, SEO, and social media for marketing

Customer Service and Order Management
- Providing excellent customer service and managing customer inquiries
- Streamlining order processing and tracking

Financial Management and Profitability
- Pricing strategies and profit margins
- Monitoring expenses and financial health

Scaling Your Dropshipping Business
- Strategies for growth and expansion
- Outsourcing tasks and scaling efficiently

Legal and Ethical Considerations
- Navigating legal and tax obligations in dropshipping
- Ethical business practices and responsible entrepreneurship

Introduction to NFTs
- Understanding the concept of NFTs and their significance in the digital world
- Exploring NFT use cases beyond art

Digital Art Creation
- Creating digital art using various tools and software
- Techniques for digital artistry and design

Blockchain and NFT Technology
- The role of blockchain in NFTs
- Navigating NFT marketplaces and platforms

Creating Your NFT
- Transforming your digital art into NFTs
- Setting up digital wallets for NFT ownership

NFT Minting and Metadata
- Minting NFTs and adding metadata
- Ensuring authenticity and uniqueness of your NFTs

NFT Marketplaces
- Exploring popular NFT marketplaces like OpenSea, Rarible, and more
- Listing and promoting your NFTs for sale

Pricing and Valuation
- Strategies for pricing your NFTs effectively
- Understanding NFT market trends and valuation factors

Legal and Copyright Considerations
- Navigating intellectual property rights and copyright in NFTs
- Ensuring legal compliance in your NFT creations

  • Work on Live Project
  • Assignment Project all Student
  • Resources Library 1k+ Pro Tools
  • Free of Cost
  • Ebooks 
  • Templates
  • One Month Menternship
  • Develop Mindset
  • Growth Hacking

Marketing is Going Digital Why Should Learning be Left Offline?

Different Payment Methods For Scholars

We provide the following payment options for our online digital marketing course

Doubts And Solutions

Below are a few common and frequently asked questions regarding our Live digital marketing course.

The classes of this online digital marketing course are going to be live on ZOOM and ZOHO 

You get access to all the study materials(PPTs, PDFs, e-notes, cheatsheets & knowledge-based videos) on the LMS for a lifetime.

The fee structure of the Live digital marketing course is  ₹20,000  Offers Available To avail the offer, Contact us at +91-6306449274. (Can be paid in 4 installments)

Yes, we provide a guaranteed internship with an earning potential with our parent concern agency – ADMPL. This is a task-based internship, and you will get paid for each internship task while you do your Live digital marketing course.

In case you miss the classes, you can access the recordings from our LMS.

We are not affiliated with any university. We are official partners of Google and Facebook, and we believe in skill-based learning. Our online digital marketing course will teach you the nuances of the digital marketing domains.

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